Marketing Masterclass - Unlocking the potential in your business

Tabrona are holding two marketing masterclass sessions during September and November 2010.

This masterclass will cover the following: -

  • How to carry out an organisational health check and write strategic and operational marketing plans
  • Brand value and implications
  • Be creative: make your organisation's offer irresistible
  • E-marketing maximisation techniques: websites, email and social networking
  • Record your organisation's unique selling point
  • Practice your 'Elevator Pitch'
  • Evaluate your organisation's use of strategic marketing
  • Make constructive recommendations to maximise 'business' benefits from a customer orientated perspective 
  • Appreciate the customer-focused planning process and be able to map your organisation's decision-making against it
  • Use tools and techniques that ensure planning is externally focused
  • Recognise barriers to achieving outcomes from marketing activities
  • Report on competitors
  • Structure of a customer-focused business plan

Dates: 

Tuesday 14 September 2010

and 

Tuesday 16 November 2010

Venue: 

Shine Business Centre, Leeds

Speakers: 

Bronagh Daly (Tabrona) and Luke Walwyn (Kuel)

Cost: 

£500 per delegate (free if covered by Train to Gain Leadership and Management Grant).

 

For further information please go to www.tabrona.co.uk

 

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